internet marketing for regular peopleToday I had an interesting conversation with one of my internet pen pals, Danny from GuitarPlayersCenter.com.

I like very much chatting with him, because he helps me a lot to understand how somebody who is not a internet professional receives all the information that internet marketers, SEO people, programmers throw at their readers. I am a bit of everything I enumerated above, so from time to time I have the tendency to throw a lot of information at my readers without waiting for a feedback, but I try to fix this…

Personally I have read quite a few websites about internet marketing, about how to make money online, you know the story I guess, get rich fast, buy now and get rich stuff. I still do this every day because this is what I like to do, to build websites and grow them so staying in touch with this industry is the best thing I can do.

However, as my buddy Danny said to me, “the arrogant “SEO” people should focus on customers, not themselves” and “people buy from them only to be disappointed. I’ll tell you more about my SEO experiences that I have had for about 2.5 years soon. Lets just say the time and money could have been put to better use in terms of making a living”

A very interesting observation, Danny, let me tell you, you’re right on the money, I have also observed it myself and I have thought a bit about it.

Internet marketers (not SEO people, they’re a different bunch) sometimes like to hear themselves speaking, that is true. However you should not come so hard on internet marketers or SEO people, I just think it is about how you present the information and about the level of knowledge of your readers. It is marketing. You need to identify your “target group”, to know who listens and reads you, and speak for that audience using a language that your audience will easily understand. Be sure that those marketers that have a name on the internet know that and obey that in a very strict sense.

But, coming back to the point, sometimes they like to hear themselves speak, indeed. I know sometimes it happens to me too! What?! Did somebody say that out loud? Damn! You didn’t hear that, OK, Danny?!

And indeed, a lot of times, encouraged by their own success, internet marketers make things sound easier than they are, making this whole “making money online” business a child play, when it really is not easy at all.

Actually, you know, in many cases, even the internet marketer is not that successful, he just plays that strategy you might have heard of, “fake it until you make it”, look how good I am and how well my business is doing! A lot of times, people get tricked by this strategy and start speaking about that person, about that site, creating the buzz, building the exact success the person behind the site actually wants, based on fake image.

I won’t try to sell you the big dream of expensive power boats, of making money while swimming, even if this can be achieved, but I will try to make you learn as much as I can about how to drive your website, to make a business out of a regular website, even if you don’t know much about it at that point.

And that’s a promise.