There are a lot of internet marketers out there and they all tell you how good they are and how much money they make on the internet, isn’t it?

They share the methodology with you, describing it sometimes in details so you can try it also, no secret there, isn’t it?

So you try it, but…the money are not yet there, you only manage to bring in $1-2 at the end of the day…

So, what’s wrong with that picture?

Well, internet marketers usually have a home site, one where they lead their business from, one they can call home; they use that site as their personal business card, they brag there about what they do, they get leads using that site, sell various products to various other wannabe marketers, etc.

However, what they don’t always tell you is that they don’t bring in those large checks they show to you FROM ONE SINGLE website. They usually have a lot of websites(50-100-150 ??!), in many cases almost identical, each one bringing in a relatively small quantity of money that adds at the end of the day pretty good. These sites work as little money harvesting units that pay the bills at the end of the month. By the way, do you think those big shots will brag about these websites? I don’t think so…

Now imagine that YOU can have 100 such small websites that bring in $1-2 per day (mostly from AdSense). If you would have 100 such websites, how $100-200/day would sound? Well, now we’re talking, isn’t it?!

That’s a very efficient method to bring in money. It’s not easy to make 100 sites, it requires time, dedication, market research, a lot of effort, but when you are there, you will be rewarded.

Now, don’t imagine EVERY marketer out there uses this technique. No, not everyone…just many of them…

If you don’t believe me, just start looking around. You will see a lot of small websites that aparently don’t have a reason to be there because they only have ads.

Well? Does this ring a bell or what?

In one my previous articles I was telling you that you should not bother too much with SEO for WordPress, because if your blog will be a success, it will not happen thanks to Google, but thanks to social websites, thanks to your social skills, word of mouth and thanks to how interesting your posts really are.

However, you should not ignore to optimize your WordPress theme under any circumstances.

For this post I consider you have a basic understanding and knowledge of SEO, so you know a few HTML tags and a basic understanding of PHP. If not, feel free to ask me, I will be happy to help. Also, copy/paste abilities help a lot!

So, here it is, a short tip on how to optimize the title of your WordPress blog!

I start by telling you that one of the most important ON PAGE optimization factors is the H1 tag, the title of rank 1.

By default, what would I call THE MAIN TITLE of your blog, the one that you set in in the settings of your blog is H1 everywhere, so if the name of your blog is Custom WordPress themes(as you set it in the Settings page on your blog), this will be set as H1 everywhere, no matter you are looking at the first page of your blog or you are looking at one of the post, in detail or at a page. This way you will have the same H1 everywhere. This is not good since it will be seen as duplicated title. It should be different on every page.

What you should do is change it so when you read a post in details, the title of the post to be H1 and not the main title of the blog. For my blogs I usually do this and I only let the main title of the blog as H1 in the index page.

This could be done easily, requires a minimum understanding of PHP and HTML.

The part that you need to change is inside the header file of your theme. Look for the header.php file in your theme folder and inside it look for <?php bloginfo(’name’); ?>. Just search for it.

That’s the very name of the blog and it is enclosed in H1 tags. It gets displayed every time a page of your blog is open and it is the most important tag on that page. You wouldn’t want it to be the same everywhere, would you?

So what you should do is display it as H1 only when it appears in the home page. WordPress helps you with that info so you don’t need to look for it very much, there is a function called is_home() which tests to see if the page is the index page or not.

So you should look for a code similar to this one:

<h1><a href=”<?php echo get_option(’home’); ?>/”><?php bloginfo(’name’); ?></a></h1>

You can change it to look like this:

<?php

if(is_home())

{

?>

<h1><a href=”<?php echo get_option(’home’);?>/”><?php bloginfo(’name’); ?></a></h1>

<?php

}

else

{
?>

<a href=”<?php echo get_option(’home’); ?>/”><?php bloginfo(’name’); ?></a>

<?php

}

?>

Notice how in the first case, the name of the blog was enclosed between H1 tags, while in the second case there is no H1 tags.

All you need to do is enclose the title of the post between H1 tags in the single.php page.

So, go to single.php, look for something similar to <a href=”<?php the_permalink() ?>” rel=”bookmark” title=”Permanent Link to <?php the_title(); ?>”><?php the_title(); ?></a> and enclose it between H1, so it would look like this:

<h1><a href=”<?php the_permalink() ?>” rel=”bookmark” title=”Permanent Link to <?php the_title(); ?>”><?php the_title(); ?></a></h1>

That’s about it!

Was it hard?

PS: After changing this, probably there will be a change in the way the title of your blog will look so you would need to have a CSS class to make the title of your blog, without the H1, look like it would have H1 around it so the site look consistent everywhere. I will explain about it soon.

There are 4 possible reasons for building links:

Ranking well in search engines. This is the most important reason I can think of. The more (planned) links you build to your website, the better you’ll rank in search engines results.

Page Rank in Google. Simple. If you get a link from a page with a PR better than your PR, it’s good. Get more such links and your PR will increase also.

Direct traffic. If you add links to visible spots on high traffic sites, people will click them and come to your site. Very simple. It’s like selling something on the most crowded place in your city. You must get at least a few customers, because it’s a crowded place.

Brand awareness. People see your web address and find out about you. Of course, in such cases, your web address should be visible so people see it and come to your website next time, just by remembering the address.

How links should be so you can rank well in search engines?

• If you build links for ranking in search engines, your links should contain a well searched set of keywords. Spend time in researching keywords.
  
• the link should be DOFOLLOW.
• Incontext links are better than sitewide links.
• Position matters less, if the link is above the fold or not.
• Traffic of the page that is linking to you doesn’t matter.
• PageRank of the page that links to you matters, a link from a page with a higher PR is more important than a link from a page with low PR
• The page that links to you must be relevant to your topic. Don’t link from pages about cars to pages about flowers.
• Outgoing links: when you link from a page with a high number of outgoing links, the importance of the link to you is lower. Look for pages that have not that many outgoing links. Avoid link farms and directories.

How links should be so your PageRank increase?

That’s quite a straight forward story:

• PageRank of the page linking to you matters. The higher the better.
• Traffic of the page linking to you doesn’t matter
• Position of your link in the page doesn’t matter, above the fold or not
• Outgoing links matter, you should obtain links from high PR pages with not that many outgoing links. The reason is that probably the owner of the page, after the most recent PR upgrade, exchanged links with as many sites as possible, and abused his PR so when the next update will occur, the PR will probably decrease.

How links should be so your direct traffic increase?

Not much to say here, even if it is a totally different kind of link.

• The main rule here is BE DIFFERENT AND VISIBLE!
• Above the fold links are better because people will immediately see them
• The color of the link should make it stand from the page: have a red link, for example
• Have some space around your link. Don’t have your link in a group of links cause it will probably not help you much. Instead, let your link breath, some space around it would be great.
• Have a description so people know what it is about.
• Check the ads that appear on the right side of the screen when you search something on Google. Those are the best examples. You should also read about copyrighting, about how to write ads.
• DOFOLLOW or NOFOLLOW, doesn’t matter for getting direct traffic, works the same.
• Traffic of the page that links to you really matters. A percentage of people visiting the page that links to you will click your link and come to your site. Naturally, if more people will visit that page, more people will click your link. Get it? The percentage will be low, think maybe 0.5-1%, just to make some calculations. The percentage differs depending on where your link will be added.
• There are some better positions for adding links in a page, of you can negotiate this, do it. Shortly speaking, left side and left-center positions are the best position to add banners and links, they get the highest percentage of clicks. Check the AdSense heat map, it will give you a great overview of this problem. Even if the map is explained for AdSense, it will work great for any banner and link for direct traffic.

How links should be so people find out about you?

BOLD. DIFFERENT.

Not much to say here, isn’t it?

• Doesn’t matter if the links are DOFOLLOW or NOFOLLOW, these attributes are for search engines only
• Have the address of the website somewhere in the link, people must find out about your site address
• A picture says more than 1000 words. Have a banner instead.
• Again, be bold, make people remember you. Being dull won’t help you. Better be controversial. Why do you think artists behave the way they do on the real world, making stupid things? Because they want people speak about them, so people remember.

Each link you build over time will belong probably in more than one category and almost every link you build is good. Not EVERY link, but ALMOST EVERY link, you should stay away from bad neighborhood links, they won’t do you much good.

You should build links with every possible occasion and you should never stop doing this. The more links you have, the better will be for your site. No matter that you want links for ranking well in search engines, direct traffic, brand awareness or for PageRank, you will only have benefits and honestly speaking, I don’t see this changing in the next year.

Links will probably rule for a link time. Don’t you agree?

One of the most important things to do when you want to build traffic for your site is link building.

OK, I know, everybody knows that, you’re probably asking yourself why am I writing old news?!!

Well, from my experience, I have observed that a lot of people when building links, miss a very important point: they build links either not  thinking too much about the anchor text, either overdoing it and frankly speaking, either way is wrong.

Shortly speaking, the first case would be when you don’t have a plan for the anchor text and you add links to your site either with the website address as the anchor text, like www.layoutgarden.com, either with not focused anchor text. A link is a link, so it won’t hurt you, that’s true and if the page you are linking from has a good PR, probably your PR will increase too. But that’s not the reason of this post, is it?

The second case is when you start building links using well targeted keywords. Let’s say you want to build links for “custom WordPress themes”. OK, you have the keywords, now you start building links with these keywords, and build, build, build hundreds of links with these keywords.

Will you get a positive answer?

The answer is no.

The rule you should follow should be that your links should feel natural to Google. Imagine how a process of natural link building would be:

1. Slow. What kind of a website you could possibly have that people just start linking to you from moment 0 with hundreds and thousands links? Probably in a natural process it won’t happen. Instead, links will grow day by day, one at a time, when people discover something important on your site. That is slow. That is good.
2. The anchor text on the links will not be the same. Naturally, when 100 people that don’t know each other will link to one single website, it will be impossible that all 100 of them link to the same page THE SAME WAY, WITH THE SAME ANCHOR TEXT. Logically, no? For the sake of the above example, let’s keep it and work around it, so, there is no way that 100 people link to the same page on the same site and all think on the anchor text as “custom WordPress themes”. Don’t you think? Some of them will probably say “custom blog themes”, others will say custom designed WordPress themes, etc. The point is that they won’t link the same way to your site. Then how can you possibly believe Google won’t see it also?
3. The links will be distributed to more pages on your site. Having all the links to one single page, usually the homepage, won’t feel natural. Because of the same above reason, people won’t link all 100 of them to the same page. Beside the situation when your site provides a particular, service that will be represented by the site as a whole, people will probably link to whatever they find on your site that interests them. And they will probably find this particular information on particular pages, not necessarily on the home page.

So, naturally, you will start thinking how to avoid the above mistakes. Well, pretty easy, as when learning French in school, half of the answer in contained in the question:

1. Don’t rush into building links. Build one-two today, 2-3 tomorrow, slowly. Even if you get the chance to build 100 links today, such an event won’t go unnoticed by Google, trust me. It will do you more harm than good.
2. Change the anchor text here and there. The problem here is that you target some keywords, you want to rank well for them, you don’t want to dilute them isn’t it? You won’t, if you work smart. Start building links AROUND your keywords. Build let’s say somewhere around 50% of your links with the exact anchor text and the rest 50%, variate around the anchor text. Like “custom WordPress theme design”, “designing custom WordPress themes”, “how to design a custom WordPress blog theme”, etc. You get my point. All these will help you dilute a bit the links to your website while keeping the keywords focused.
3. Link to more pages on your site. Homepage, inner pages, everything is good. Never link only to your homepage. Nothing more to say here, I guess.

Maybe this article will sound basic to you but you would be amazed of how many people make mistakes with building links with the exact same anchor text, getting the opposite result than they desired.

Actually, if I think about it, it is like with everything in life: extremes fall fast, too much is too much in every domain and link building is not different, isn’t it?

OK, this seems like a nasty question, everybody would jump right at me asking me how would I dare to ask such a question? SEO is good, SEO is great so yes, apply it on your blog as much as possible.

Well, is this really the truth?

The truth is that , there is a certain level of SEO you need to apply on your blog, BUT NOT THAT MUCH! Wooo…shivers…

First, the reasons that make me say that, after a few good years spent in doing SEO:

Blogs are communication tools, they target people, not search engines and SEO is, as the name says it, for search engines only.

Of course everybody would like some love from Google, Yahoo! or any other search engine, it is free and brings the best traffic available when used right, but if your blog will be a success, trust me, not Google will be the reason, but people, word of mouth, social media, communication, branding. That’s what blogging really is, you know?

Then what is SEO good for?

Well, as I said, everybody loves free things, and we are all suckers for free quality traffic and nothing beats SEO here, but the level of SEO you can apply on a blog is not high. Usually, websites optimized for search engines are written in a particular, somehow mathematical way, because they must follow some well defined rules. Well, in such cases, some of the articles written this way don’t sound very natural to somebody reading them.

Blogging is about communication, connecting with other people, so your posts must reach the very heart of your readers, other rules apply, like good, catchy titles, catchy starting lines, you need to capture your readers attention in seconds and the last thing you want to do is bother your visitor with mathematically written text.

SEO is great for static websites, SEO is great for selling products, nothing beats SEO in targeting the right market, narrowing it down to the exact needed audience which by the way converts great, but really is not the thing to bother with on a blog.

So, should I forget all about SEO for WordPress?

No, you should optimize your WordPress using all the available SEO rules, just that you should not make a stressful habit in optimizing your posts for search engines the same way you should do when writing a page for a static website designed to sell products on a well defined, narrow market.

You should invest your time asking you how to write better articles so your readers receive more from reading them, how to increase your RSS readers, how to increase your traffic, etc. This should be your constant concern, not SEO.

You should apply a few basic rules on your blog, you should optimize your WordPress theme, good titles, links, you should write good content with keywords, you should have keywords in your titles, alt on images, but that’s all you should stress about from this point of view.

For the rest…think how to blog better and give something back to your readers, the results will be great on the long run, far better than optimizing the blog for search engines!

By the way, the most important 5 SEO rules for your WordPress blog coming in just a few days, so subscribe to my feeds to not miss it!

Now, Stumble this, and comment!

Today I had an interesting conversation with one of my internet pen pals, Danny from GuitarPlayersCenter.com.

I like very much chatting with him, because he helps me a lot to understand how somebody who is not a internet professional receives all the information that internet marketers, SEO people, programmers throw at their readers. I am a bit of everything I enumerated above, so from time to time I have the tendency to throw a lot of information at my readers without waiting for a feedback, but I try to fix this…

Personally I have read quite a few websites about internet marketing, about how to make money online, you know the story I guess, get rich fast, buy now and get rich stuff. I still do this every day because this is what I like to do, to build websites and grow them so staying in touch with this industry is the best thing I can do.

However, as my buddy Danny said to me, “the arrogant “SEO” people should focus on customers, not themselves” and “people buy from them only to be disappointed. I’ll tell you more about my SEO experiences that I have had for about 2.5 years soon. Lets just say the time and money could have been put to better use in terms of making a living”

A very interesting observation, Danny, let me tell you, you’re right on the money, I have also observed it myself and I have thought a bit about it.

Internet marketers (not SEO people, they’re a different bunch) sometimes like to hear themselves speaking, that is true. However you should not come so hard on internet marketers or SEO people, I just think it is about how you present the information and about the level of knowledge of your readers. It is marketing. You need to identify your “target group”, to know who listens and reads you, and speak for that audience using a language that your audience will easily understand. Be sure that those marketers that have a name on the internet know that and obey that in a very strict sense.

But, coming back to the point, sometimes they like to hear themselves speak, indeed. I know sometimes it happens to me too! What?! Did somebody say that out loud? Damn! You didn’t hear that, OK, Danny?!

And indeed, a lot of times, encouraged by their own success, internet marketers make things sound easier than they are, making this whole “making money online” business a child play, when it really is not easy at all.

Actually, you know, in many cases, even the internet marketer is not that successful, he just plays that strategy you might have heard of, “fake it until you make it”, look how good I am and how well my business is doing! A lot of times, people get tricked by this strategy and start speaking about that person, about that site, creating the buzz, building the exact success the person behind the site actually wants, based on fake image.

I won’t try to sell you the big dream of expensive power boats, of making money while swimming, even if this can be achieved, but I will try to make you learn as much as I can about how to drive your website, to make a business out of a regular website, even if you don’t know much about it at that point.

And that’s a promise.

One of the best things you could do when planning to start a website as an online business is to make a plan for it. If you have a bit of experience with running a business, you will understand me right from the start.

Planning should not take too much of your energy, but don’t forget about it since it is one of the most important things and it will save you big time and money on the long term.

You should plan a few things from the start, and even if many won’t recommend starting from the money point of view, allow me to start right there:

1. What’s your minimum profit you would like to have from your website? How much would you like to get back from your online business each month. By the way, think realistic, not optimistic!
2. How will you make that money? Are you going to sell products or services? How much that product costs, how many should you sell per month based on your proposed profit? (Research needed)
3. What’s your market? How large is the competition? Are there many sites offering the same product you are offering? Is it possible to find a smaller niche, to be easier for you to make a name there? (Research needed)
4. Based on 1 and 2, how many products should you sell per month to reach the target? 5? 10? 500? 5000?
5. How many visitors you need to make a sale? That’s a tough one and I am afraid I can’t answer you this question since it depends heavily on your market, on your products, on discounts, on price, etc. Just as a tip, don’t think in terms of offline businesses. Let’s say you have a regular store and for every 10 persons entering your store you make a sale!Well, it won’t happen in the online environment. Depending on how targeted your traffic is, it may take you 10000 visitors to sell a product or it may take you 50. Pretty large range, I know, but that’s the situation.I can tell you that the more targeted the traffic is, the more you’ll sell. I have a site selling a particular baby product and I sell a product every 100 people visiting the site, which is pretty good and I have another site where I sell a product every 1000 visitors, offering discounts and other advantages to go with the sale. (Research needed here too)
6. How are you going to bring those visitors to your website? Another one that you will need to figure out for yourself. I will explain you various ways to bring visitors to your site, but you will need to tweak this to match your site and your market. It will be a never-ending story and a long road to go, but you will learn a lot on the way!

These are just a few points I suggest you think about when building an online business, it will make your life easier.

I learned it the hard way, I started quite a few websites without thinking about such things, and I must admit sometimes I get carried away by my enthusiasm and also have the impulse to start a website thinking well, I’ll see on the way.

That’s always a bad idea. Think about it this way: you want to start a website selling shoes, you put it online, but you don’t succeed to bring many people to your site or to have sales. After a while you decide to turn your site into a niche store, selling only leather sport shoes. Changing the site, reorienting it, will be a difficult task, more difficult than doing it from the start. It will need people to get used to your site, search engines will need time to reposition your site in search engine results sets, etc.

Just a few basic things, not fancy, but on the long term you will come to thank me for reminding you this! You will see!

A lot of times I have heard people around me speaking about launching a site to boost their business.

That is good and I always support such an idea.

But, in most of those cases, the persons speaking about it doesn’t know much about the subject and he or she expects a pretty fast response in terms of business benefits.

I am sorry to disappoint you but it doesn’t work quite as easy as it sounds, there is more to it that meets the eye and you’d better learn everything you can on this subject before jumping the wagon.

I am not going to tell you to stop, I am not going to do this, but I will tell you to pay attention to what I am going to say further,  because it may save you quite a lot of money, time and work.

So, here we go:

1. A website does not bring visitors just because it exists. Pretty obvious but many people forget about this so I had to put it here. You need to bring visitors to your website, as many as possible and as targeted as possible. This is not an easy task to do and often this is THE BIGGEST CHALLENGE of your site. If you build the site let’s say in 2 months, promoting the site and bringing visitors to your site will be a never ending story! Period.
2. Not the quantity of traffic but the quality really matters! Or said in an other way, you need a targeted traffic in order to have sales. Let’s say that you manage to bring 100.000 visitors on your website, general traffic, people surfing on the internet and you think that you are going to sell a lot of products, yet you barely sell a couple of products. Why is that? Because the traffic was not targeted. You’d better manage to bring 10.000 people that are interested in what you sell and you will sell a lot more products. Trust me, this is how things work!
3. Not every traffic is the same, search engine traffic is the best in terms of conversions. This is related to the above and in strong relation to it. There are more types of traffic, like traffic from search engines, direct traffic, where people know you and come directly, traffic from social media sites, like Digg or StumbleUpon, traffic from emails, etc. Which one is better? Well, the best traffic ever is the one from search engines. And you know why? Because is answering a question. When somebody searches on Google for red shoes size 10, means that he really wants that item and if you provide that, then it is likely to buy. It is a psichological thing, they ask Google for something, and Google sends the searcher to you and you are going to provide the product or service. Social media traffic does not convert well since it is made of people spending time on the internet, not looking to buy something.
4. If your business is local, get local with your site! I optimized sites for local businesses here and people asked me to promote them for some general terms. For the sake of this discussion, let’s say “industrial cleaning”. The business was local, providing local cleaning services, so I asked how somebody coming from searches from the other side of the country will become a client of a local business? Well, it won’t happen so I tweaked the promotion for targeting local searchers and this was way better in terms of conversions! If you fix cars, if you build furniture, you probably provide these services to people around your area, then get local!
5. Don’t make plans on short terms based on your website! Your site won’t bring you wealth right the very first day you launched it! A website is an investment, it’s something that you start and work on and in time it will bring money or clients but don’t bet your house on an online business, especially when you don’t know the rules of the game! This is a simple tip that will save you from a lot of issues! I have a friend that decided to start a website because he saw one of my websites that he thought he could handle. I tried to point him in the right directions, I explained him about what promoting means, how it will pay on the long run, but after a while he quit. Why? Because this was not for him, does not bring money fast…Think about it, think how much time you are going to invest in this and make sure your life does not depend on this site. Making money online is not as easy as experts makes it sound! Again, trust me on this, I should know!

A few days ago I have been asked if one should use a CMS such as WordPress to build a site or to develop the site from scratch on a custom platform.

Well, personally I used to be a fan of building websites from scratch by hand.

I like to know I have the power and knowledge to do whatever I want there, I have built a lot of websites from scratch and I am happy with almost every one of them.

However, developing these sites on a custom platform took a lot of resources: time, work and first thing first, I am a professional software engineer, I know to do this kind of things, because I do this for a living, but not everybody is a developer, isn’t it? And, beside that, during the lifetime of my custom built websites I have needed some new features that I had to also implement by hand, taking as example the way WordPress plugins were built so I got to the conclusion I would have better started my site on a blogging platform.

At that moment I took some time to study a bit the way WordPress was built and what you can do with it. For this, I have also built a few sites using CMS as a platform, to have a complete understanding. After these tests, I can tell you the following:

1. Seting up a website on WordPress platform is fast and easy compared to a custom website. Just think about it, developing a custom website takes time and money (you need to hire somebody to develop it for you) while WordPress is available for free download at any moment. All you need to do is install that copy of WordPress on your shared server and you are ready to go.Most hosting companies provide WordPress installation by default, as a feature. You want a WordPress copy installed? No problem, we’ll take care of you! There, now you have your own blog set and ready to go. No extra fees, no development money, no waiting time!
2. There are so many free plugins for WordPress that you can set your site to do almost whatever you want in no time. Think about this: I have wanted to install on one of my custom websites a social bookmarking toolbar, so people can stumble and digg my articles. Of course, since it was my own custom site, I had to write my own custom toolbar for this!Oh, wait, on WordPress is very easy, there are a lot of free plugins that do exactly this feature! Want another one? I needed a Tell a friend script for my custom website. Of course, I had to find one or write it by hand.Fortunately I have found an open source script on the internet so I didn’t have to spend time to write it myself, but, I have spent half an hour to tweak it and install it on my site and I was able to do this because I have developed my site so I knew everything about it. How can you do this on WordPress? Well, simple, you just download and install a plugin for it! There!
3. But I do not want a blog, I want a static site!! Well, there is no problem, my dear friends, WordPress is above all a very customizable CMS (Content management system/software) so you can adapt it at any moment just from your WordPress theme to look like a regular, static site and not as a blog. You can do this and people won’t even be able to tell you what’s the platform behind your site!
4. Google and WordPress work together. That’s another white ball that you will surely learn to appreciate! Let me tell you a story…There is this little robot called Googlebot, working for Google, that comes from time to time to take a look on your website to see if you have changed anything. If you want to give a hand to this great little robot you will need to create what is called a “sitemap” and point Google to it. Of course, you need to manually rebuild that sitemap and tell Google you updated it each and every time you do so. This is not mandatory but it helps a lot. Why am I telling you about it? Because there is one great little plugin for WordPress that does that for you without even telling you about it. Yep! Every time you write anything on your site, this little plugin rebuilds the sitemap and then tells Google automatically about it so you won’t have to! Isn’t that great? Now ask yourself what would it take to do this on a regular, custom website.
5. SEO for WordPress is accesible to everyone. Of course, what could it be? Yet another plugin! There is a plugin, actually there are more plugins doing this for you. You install one of those plugins and they will change the titles of your posts in a SEO compliant way, they will add fields for keywords, description, etc. These are little things with great results when it comes to being found by Google. And being found by Google mean free traffic…free money, right?
6. So many free WordPress themes to chose from, there’s got to be one for you! I think you know what I mean, you don’t need to pay for a template, you can just pick one for free out of those 5.098.253 themes available on the internet. And you know what? There are some great ones out there, trust me on this one!
7. WordPress is continuously evolving so new features will appear every single day, giving you more and more power over your website. Usually, new features mean new bugs, but the huge number of users will assure immediately reliable live testing and the very team that developed it will remove those bugs. Still want more?
8. Never underestimate the power of subscriptions(RSS&mail). WordPress comes with the capability to offer syndicated posts through the use of RSS. This way you can have quite a good base of people receving you posts right in their mail or in the RSS reader. Think how difficult would be to do this on a custom website!
9. WordPress is so easy to update! I don’t think I need to speak much about this, we all know that using the online interface we can update the content of the site so easy! Imagine if you build a custom website, you would need FTP, you need to update the files by hand. Not so user friendly, isn’t it?